St. Patty's Day
The mid-March timing is good for dealers who like to keep the excitement going with frequent events. St. Patrick's Day is a natural choice for themes that speak to "good luck" and the proverbial "pot-o-gold" and of course the color green is prominent. Green can relate to everything from saving some green (money) to vehicle color (all green vehicles on sale) and even environmentally friendly or economical vehicles (go green and save) while campaign themes like "Pot of Gold Specials", " Luck of the Irish", and Green Specials (Environment or Color) tie in very naturally.
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