Block Party Blow-Out Sale
Any group of active CarSoup.com dealers in a given geographical area can pull this one off by forming a Geographic Dealer Association to deliver a powerful, "hundreds of cars in one location" message.
Brand your group name, highlight the number of dealers and vehicles involved and emphasize the cooperative effort your group is making to combine great deals and huge selection to create an exciting event that's convenient for customers.
Cost sharing makes the price per dealer very low and creates plenty of bang for the buck. CarSoup.com's Inventory Widget (sample below) is designed to support and enhance your association's efforts by putting your dealer group's inventory into a single data base. With every VDP delivered from a group member our Inventory Widget will show matching and comparable vehicles from the other dealers in your group to help demonstrate that collectively, your GADA delivers a large selection and an efficient way to shop.Combine the Inventory Widget with WRAPS and banners that reinforce the value of going to one location to shop to create an even more successful campaign.
Design the landing page to highlight a variety of vehicles – different body styles, price ranges and specials. Include a comprehensive map that brands all the dealers in the group and links to their individual profile pages.
Geographic Associations make sense for dealers and for buyers. That's why you see them in action from coast to coast. The biggest challenge is finding a dealer who's willing to coordinate the effort. We've found that once your group has teamed up for on event, subsequent events become much easier to coordinate.
REMEMBER...
This campaign comes with a full range of digital assets. We can easily create versions for traditional media including print, radio and TV upon request. Boost your campaign's effectiveness with a CarSoup.com Site Takeover.
Add even more punch by tagging CarSoup.com TV spots with your dealership's event - see a sample here.